The company finished the period with ¥6,081 million ($61.08 million) operating loss as compared to ¥10,713 million ($107.6 million) operating income in 2012. No examples are provided.Ģ013 saw a precipitous drop in Square Enix revenue. One proposed solution in the report is to find ways to monetize and deliver content prior to a game's release. The report continues to pin the blame for financial failure partially on incentive programs for retailers, including "price protection, back-end rebates, and promotional cooperation costs." The document also identifies competition on store shelves, but seems to attribute that phenomenon to physical media exclusively, because of competition and the related, aforementioned retailer incentives. These titles-Sleeping Dogs, Hitman: Absolution, and Tomb Raider-failed to reach their respective targets, and resulted in financially unsatisfactory consequences, whereas the HD business in Japan remained strong through sales of the Nintendo 3DS version of Dragon Quest VII: Eden no Senshitachi” (Warriors of Eden) and others." The report states, "In the HD games category, we delivered three major titles in the fiscal year under review, primarily in Europe and North America. The report calls out Tomb Raider, Sleeping Dogs, and Hitman: Absolution as both game development successes, but commercial failures. In its recently issued 2013 annual report, Square Enix has shone the spotlight on the home console market as a primary reason for its financial failure.
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