![]() ![]() Starting in 2014, Boomerang became an ad-supported network, followed by a complete rebranding in 2015 note though it re-launched internationally the year prior into a family-oriented animation network aimed at parents, younger children and girls (as opposed to its older-skewing, boy-slanted parent channel). While some cried foul, others noted that Time Marches On, with several of the "new" additions being over a decade old by that point. ![]() Like its corporate sibling, Turner Classic Movies, Boomerang didn't run any outside advertising, with its commercial breaks consisting of ads for both its own and Cartoon Network programming, as well as music videos known as Cartoon Network Groovies.Įventually, Boomerang started adding more recent material to its schedule, mostly Cartoon Cartoons-era shows, as well as older episodes of acquired shows such as Pokemon. Thanks to Mediawan, we are a key competitive actor and a strategic partner for all creatives, and this is the major asset to foster the global development of the company,” Jorge Pezzi concluded.It's all coming back to you.Beginning life in 1992 as a four-hour weekend programming block on Cartoon Network note The channel itself would launch on April 1st, 2000, while the programming block on Cartoon Network would actually last until December 26th, 2004., Boomerang serves as a showcase for Warner Bros.'s extensive animation archives, including pre-1986 MGM ( Tom and Jerry), Hanna-Barbera ( The Smurfs (1981), Scooby-Doo, The Snorks, The Flintstones, etc.), and older animation from Warner Bros. Promoting synergies within Mediawan Group companies will also offer strong development opportunities. “I will strongly work to consolidate Boomerang TV’s position as one of the key leaders in Spain, creating new ambitious and international projects with our local talents at the core of it. It has been a chance to contribute and foster the development of the Spanish audiovisual industry and its growth,” added Pedro Ricote, Founder of Boomerang TV, and Juan José Díaz. It would not have been possible to build during those past 25 years such a strong expertise in fiction and non-fiction contents without them. Spain is a key territory for Mediawan, and we are thrilled to open a new era of creation and production of strong and premium contents with the arrival of Jorge Pezzi,” declared Elisabeth d’Arvieu, CEO of Mediawan Pictures, and Monica Galer, Chairwoman at Mediawan Spain. “Thanks to Pedro Ricote and Juan José Diaz, Boomerang TV claimed its strategic positioning in a growing and increasingly competitive sector to become one of the most famous production companies in all genres in Spain. During his years at the helm of LaCoproductora, Pezzi also served as Executive Producer on major projects for the company which is now part of the Prisa Group, such as Movistar+’s original format “El cielo puede esperar,” La Sexta’s “Palo y Astilla,” HBO’s “Por H o por B,” Atresmedia’s “Dos años y un día,” and Flooxer’s “La reina del pueblo” (Atresmedia). He combines strong creative skills in advertising, developing strategies and campaigns for key national and international brands. Jorge Pezzi founded LaCoproductora in 2018 and was its CEO until now. Pezzi’s mission will be to expand Boomerang’s catalog with innovative and ambitious projects and strengthen Mediawan as a major player in the Spanish audiovisual market. Jorge Pezzi will join Boomerang TV in April as Chief Executive Officer, taking over Pedro Ricote and Juan José Diaz, who founded the company 25 years ago and turned it into one of the biggest audiovisual producers in Spain.
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